Retail Marketing and Advertising

Higdon offers a comprehensive portfolio of marketing and advertising tools for the independent grocer.

  • Weekly circular program
  • Weekly sales bulletins and new item bulletins
  • Store brand promotions
  • News America/Smart Source, a distributor of consumer coupons via newspapers, internet and in-store locations
  • Loyalty Marketing programs – learn how to cultivate stronger relationships with your shoppers
  • Sales events – we can help you plan events to draw shoppers and maximize sales
  • IGA link- A web presence for every IGA retailer
  • IGA Licensed Distribution Center
  • Customized Sales Promotions
  • Market Planning