Retail Marketing and Advertising

Higdon offers a comprehensive portfolio of marketing and advertising tools for the independent grocer.

• Weekly circular program
• Weekly sales bulletins and new item bulletins
• Store brand promotions
• News America/Smart Source, a distributor of consumer coupons via newspapers, internet and in-store locations
• Loyalty Marketing programs – learn how to cultivate stronger relationships with your shoppers
• Sales events – we can help you plan events to draw shoppers and maximize sales
• IGA link- A web presence for every IGA retailer
• IGA Licensed Distribution Center
• Customized Sales Promotions
• Market Planning